Privacy Policy
How we collect, use, and protect your personal information
Last updated: 25 September 2025
1. Introduction
Smashing Windows (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
2. Information We Collect
Personal Information
When you request a quote, we collect:
- Name
- Email address
- Phone number
- Address
- Quote details and specifications
Automatically Collected Information
We automatically collect certain information when you visit our website, including:
- IP address
- Browser type and version
- Device information
- Pages visited and time spent
- Referring website
3. Cookies and Tracking
Types of Cookies We Use
Necessary Cookies
Essential for website functionality. These cookies enable core features and cannot be disabled.
Analytics Cookies (Google Analytics)
Help us understand how visitors interact with our website. We use Google Analytics 4 with IP anonymization enabled.
Functionality Cookies
Remember your preferences and personalise your experience.
Advertising Cookies
Used to deliver relevant advertisements and measure campaign effectiveness.
Managing Cookies
You can manage your cookie preferences using our consent banner that appears when you first visit our site. You can also delete or block cookies through your browser settings, though this may affect website functionality.
4. How We Use Your Information
We use the collected information to:
- Process and respond to quote requests
- Send quote details via email
- Improve our services and website
- Analyze website traffic and usage patterns
- Comply with legal obligations
- Protect against fraud and security threats
5. Data Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information with:
- Service providers who assist in our operations (e.g., email delivery services)
- Legal authorities when required by law
- Professional advisors (lawyers, accountants) when necessary
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Quote information is typically retained for 7 years for accounting purposes.
8. Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Object to processing of your data
- Request restriction of processing
- Request data portability
- Withdraw consent at any time
To exercise these rights, please contact us using the information below.
9. Third-Party Services
Google Analytics
We use Google Analytics to analyze website traffic. Google Analytics uses cookies to collect anonymous information about your visits. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
SendGrid
We use SendGrid to send quote emails. SendGrid processes email addresses solely for delivery purposes and in accordance with their privacy policy.
10. Children's Privacy
Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date.
12. Contact Information
If you have any questions about this Privacy Policy or our data practices, please contact us at:
13. Complaints
If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):